Posts Tagged ‘marketing’

Unleash Your Expertise: Insights from Mitchell Levy of AHAthat on Critical Mass Radio Show

November 3rd, 2017 by Richard (Ric) Franzi, MBA

Having compelling content, or that one eye-­catching line, is crucial for business leaders to attract consumers. Mitchell Levy and his team at AHAthat make it easy for companies to easily create that “Aha” moment. He joined us to share how his expertise is turning executives into recognized thought leaders. Here are three takeaways from our time with Mitchell Levy on Critical Mass Radio Show:

1. Create an asset and market it effectively. Writing a book is a strategic way for a business/thought leader to demonstrate expertise in a certain area. However, simply publishing the book is not enough. Don’t spend all your time creating an asset without taking the time to use it to your advantage through marketing efforts. Focus on gaining credibility in the eyes of your prospects by identifying their pain points and connecting with them by effectively marketing your content. We live in a second soundbite economy. Make your message count by strategically communicating it to your prospects.

2. We all have expertise inside of us. Life is about time and money, so invest what you can in finding and sharing your expertise with your target audience. We don’t buy from nameless, faceless companies; we buy from individuals who represent a brand. Work to find your AHA messages ­ the ideas that differentiate you as a thought leader and define your brand ­ and take the time to share them with your key audiences. Pull out the genius inside of you and share it.

3. Business is all about trust. In order to develop a positive brand image for your company, it is essential to build trust with your consumers/clients in who you are and what your company is all about. Trust is generated by vulnerability and integrity. If your company is not a good fit for a client or customer, be honest and recommend an alternative. It is also important to trust your employees and allow them to explore what the company brand means to them. Let your team have their own brand an approach. When happy employees share who they are and what they do with their networks, their community will respond, which will result in increased brand awareness.

Listen to our full interview with Mitchell Levy here:

Create Value, Embrace the Unexpected: Expertise from Julie Williamson, Author of Matter: Move Beyond the Competition, on Critical Mass Radio Show

February 20th, 2017 by Richard (Ric) Franzi, MBA

Julia Williamson - Author of Matter: Move Beyond the CompetitionThis past week, Julie Williamson, author of Matter: Move Beyond the Competition, Create Move Value and Become the Obvious Choice, was my guest on Critical Mass Radio Show. How do you build a company that truly matters? With so many companies within the same industry, it is important to make sure you address what is important to clients while also making a name for yourself. During her time on the show, Julie Williamson discussed the key facts and tactics that top companies have adapted to succeed within their industry, and how successful companies use disruption to matter and win. Here are three takeaways from my time with Julie on Critical Mass Radio Show:

1. Disruption can be an opportunity.

When the unexpected arises, choose a different narrative. Find a way to thrive through change, as building this muscle within your organization will benefit the firm as a whole moving forward, regardless of the circumstance. Change is not the end, and it is important to embrace change, as it will not go away; change is consistent. Rather, figure out how to orient differently towards the idea of change. By implementing a system to navigate disruption, you will add value to your company as a whole.

2. Create a platform for your product.

Think about brands, such as Apple, where you are a loyal consumer. Apple creates a platform, rather than just products. On the Apple platform, all of your data transfers seamlessly from one device to another, creating “stickiness,” or the desire to stay on the platform, for consumers. Additionally, the abilities of Apple’s platform add value by making it easier to access certain information and perform certain tasks, such as listening to music across devices. With your own brand, prioritize creating a long-­lasting platform over creating single products; doing so will increase stickiness and brand loyalty.

3. Seek out the right partners.

The world is becoming increasingly complex, and with that comes more complex problems to solve, which generally require more than one individual, team, or company. Finding the right partners is critical in order to solve the problems that matter to your customers and your industry. With that said, it is also important to address these questions in order to show that you care about more than profit, especially short-­term profit. Building a more effective team of advocates also increases brand allegiance, as, when you show that you care about more than profit, people feel good about spending money with you.

Listen to our full interview with Julie Williamson below:

What Every CEO Needs to Know About Digital Marketing, by Rieva Lesonsky, CEO of Gro Biz Media

February 19th, 2016 by Richard (Ric) Franzi, MBA

This week, I invited Rieva Lesonsky to speak to our listeners about her work as CEO of Gro Biz Media. Here are three beneficial media marketing strategies Rieva shared with me on Critical Mass Radio Show:

1. Ensure that your company’s website is optimized for mobile. In the digital age, mobile communication is the first line of communication, so ensure that your content can be presented on all devices and systems. Test your website on an iPhone, and check Internet platforms such as Chrome, Safari, Mozilla Firefox, and the new Microsoft Edge. If people cannot see your content, they simply won’t read it, and oftentimes will abandon the transaction all together. The consumer is looking for what they are looking for; if your message is not presented clearly on their device, the message will not get across.

2. Content marketing reassures consumers that you are doing more than simply trying to sell them something; it also helps keep the company current. Consumers are reassured of a company’s validity when they see a post from two days ago, rather than two years. Along with keeping the business current, content shows that a company is invested in educating consumers, and promoting their success, by providing information that is relevant to the field. Use content to help your company develop a unique voice in the industry.

3. Not all content needs to be original. While you cannot credit someone else’s content as your own, you can refer consumers to external information via a link. This is referred to as curated content. Seeking out information and introducing it on your company’s website in this way will further engage consumers, and help keep your website fresh. Customers value content event if they do not read it; it all boils down to the reassuring notion that a company that is actively engaging the individuals it works with and serves.

Listen to our full interview with Rieva Lesonsky below:

February 4, 2014

February 4th, 2014 by Richard (Ric) Franzi, MBA

Our Tuesday Show:

The Sparkhouse CEO, Torrey Tayenaka will discuss how to use video marketing effectively- Don’t miss it!


Growth Source Coaching’s founder, Steve Smith will describe the different business consulting solutions that his company has to offer.


Listen live today at 4pm PT!


Critical Mass Radio: January 15, 2014

January 15th, 2014 by Richard (Ric) Franzi, MBA

Our Wednesday Show:

Justin Sachs tells how his company provides business and marketing solutions to both local and international businesses- Tune in at 4pm.


Teri Sawyer & Gail Miller of T & Co. join the show to talk about how to use public relations to market and create awareness of your business.


Critical Mass Radio is LIVE on OC Talk Radio at 4pm PT.  Don’t miss it!


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