Posts Tagged ‘business advisors’

Unleash Your Expertise: Insights from Mitchell Levy of AHAthat on Critical Mass Radio Show

November 3rd, 2017 by Richard (Ric) Franzi, MBA

Having compelling content, or that one eye-­catching line, is crucial for business leaders to attract consumers. Mitchell Levy and his team at AHAthat make it easy for companies to easily create that “Aha” moment. He joined us to share how his expertise is turning executives into recognized thought leaders. Here are three takeaways from our time with Mitchell Levy on Critical Mass Radio Show:

1. Create an asset and market it effectively. Writing a book is a strategic way for a business/thought leader to demonstrate expertise in a certain area. However, simply publishing the book is not enough. Don’t spend all your time creating an asset without taking the time to use it to your advantage through marketing efforts. Focus on gaining credibility in the eyes of your prospects by identifying their pain points and connecting with them by effectively marketing your content. We live in a second soundbite economy. Make your message count by strategically communicating it to your prospects.

2. We all have expertise inside of us. Life is about time and money, so invest what you can in finding and sharing your expertise with your target audience. We don’t buy from nameless, faceless companies; we buy from individuals who represent a brand. Work to find your AHA messages ­ the ideas that differentiate you as a thought leader and define your brand ­ and take the time to share them with your key audiences. Pull out the genius inside of you and share it.

3. Business is all about trust. In order to develop a positive brand image for your company, it is essential to build trust with your consumers/clients in who you are and what your company is all about. Trust is generated by vulnerability and integrity. If your company is not a good fit for a client or customer, be honest and recommend an alternative. It is also important to trust your employees and allow them to explore what the company brand means to them. Let your team have their own brand an approach. When happy employees share who they are and what they do with their networks, their community will respond, which will result in increased brand awareness.

Listen to our full interview with Mitchell Levy here:

Commitment to Community: CEO Expertise from Laura McHolm, Co-Founder of NorthStar Moving Company, on Critical Mass Radio Show

February 20th, 2017 by Richard (Ric) Franzi, MBA

Laura McHolm - Co-Founder of NorthStar Moving CompanyLast week, Laura McHolm, co­-founder of NorthStar Moving Company, was my guest on Critical Mass Radio Show. NorthStar Moving Company is a company dedicated to making a difference in the lives of its clients, and has proven the state of the art way to move is with its red carpet service. Laura McHolm is building up the company with the base of sincere dedication to meeting the highest standards for service and integrity, and overall, emphasizes relationships with customers, employees, and the community. Here are three takeaways from my time with Laura on Critical Mass Radio Show:

1. A good idea can come from anywhere.

It is important to ensure that your company has a culture that cultivates empowerment and passion. When you create an environment in which everyone in the workplace feels they can go to anyone about anything, it can add depth to the organization. By creating an open ­door policy, you build deeper professional relationships, and your team members will be more involved and valued within the organization.

2. Community building is important.

When team members spend time together, inside and outside of the workplace, it fosters a greater sense of community and team-­building. Laura related this concept to research from Gallup’s national survey of engagement, which found that an employee exhibits a greater level of engagement when they have a friend at work, because it changes the dynamic. In general, it is essential to build a community where team members have a sense of total involvement and commitment.

3. Franchising IS a commitment to community.

When you franchise your business, you share your leadership, and essentially empower someone to build upon your community by creating a larger network, and a larger community. By entrusting someone on your team with the guidelines and tools to expand the business and take it to a new level, you bring a whole new, extended segment of the population into your organizational community.

Listen to our full interview with Laura McHolm below:

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