Farmers around the world are using webs software to manage their orchard and detect early problems. Aerobotics helps to provide this tech to farmers through drones and flight planner apps. CEO James Patterson joined us to tell us more. Here are three takeaways from our time with James Patterson on Critical Mass Radio Show:

1. The more data, the more power. James Patterson explained that technology becomes more powerful the more data flows through the system, because these technologies learn from example similar to the capacity in which a human brain learns. Therefore, the more people utilizing the technology, the more is learned by the system, and thus, the more powerful it becomes and the more capabilities and services expand.

2. New technologies and softwares will have impact across many industries. While on Critical Mass Radio Show, James Patterson explained that several different industries, such as the financial/banking sector, will be impacted by new technologies, and will have an increased capacity to serve their clients as a result.

3. Consider the scale of your business/messaging. When it comes to reaching your target audience, it is crucial to think about your benefit statement-, and how this message will translate, especially if you are doing business (or planning to do business) on an international scale. When you have a niche that translates across borders and communication barriers, you have an even larger opportunity to scale your business.

Listen to our full interview with James Patterson here:

http://podcast.criticalmassforbusiness.com/e/episode-1174-critical-mass-radio-show-december-7-2018-james-patterson/

People are always looking for leaders–­someone who can solve their problems, inspire them, and help guide them. Being that strong leader in a firm is crucial to bringing trust to your firm. Jayson Duncan of Miller Farm Media helps make these leaders through media and video influences. Here are three takeaways from our time with Jayson Duncan on Critical Mass Radio Show:

1. Don’t just create content; create VALUABLE CONTENT. Content is common; the trick to successful content creation is creating something that people actually want to watch. As Jayson Duncan explained on the show, anyone can create content that no one wants to see. Rather than focusing on creating content for content’s sake, focus on the value you are seeking to add for your customer. Start determining what is needed by observing what your competitors are doing, and fill in the gaps where it makes the most strategic sense.

2. Be strategic in your content creation. Before creating content, ask yourself this question: “how is this investment going to help grow my business?” You can even take it a step further and simply ask yourself: “why do I want to create this piece of content?” There has to be a strategic reasoning behind your desire to produce content in order for the process to be effective. Ensure that your intent for content creation is backed by a strategic goal.

3. Video is the preferred content consumption method. Not only should your content be released on a consistent basis, it is also important that your content is presented on the platforms and in the format that your target audience is most receptive to. It has been found that video is currently the preferred consumption method for knowledge across all demographics, so consider the strategic benefits of creating content in this format to promote your brand and/or thought leadership, as doing so can help increase overall visibility.

Listen to our full interview with Jayson Duncan here:

http://podcast.criticalmassforbusiness.com/e/episode-1173-critical-mass-radio-show-december-6-2018-jayson-duncan/

As a business leader, are you confident in your communication skills? Every leader has a shining vision of “how things can be” but often times fail miserably at relaying the insight to people. Chris Westfall of Leadership Language joined us to go over new communication strategies and techniques to amp up your communication skills. Here are three takeaways from our time with Chris Westfall on Critical Mass Radio Show:

1.Communicate clarity. Leaders have an obligation to provide direction and guidance to their organization and the team members within it. This means bringing your brand story to life, not just for yourself and for the organization in general, but for everyone on your team. As Chris Westfall explained on Critical Mass Radio Show, authentic connection is at heart of effective leadership, so work to build this connection with those you work with and lead.

2. Find common ground to achieve uncommon results. Chris Westfall explained that
it is important to connect to your team by “speaking their language,” understanding where they are at, and meeting them there. By developing a connection that is built on your team members feeling “seen” and understood, you will be capable of even more powerful leadership, and ultimately, even greater organizational results.

3. Life’s only constant is change. A key to effective leadership is emotional intelligence. However, emotional intelligence is not simply about understanding the emotions of others ­­ but also coming to grips with your own. It is gaining the ability to maintain composure and focus, even in the face of crisis and uncertainty… because such is life. Uncertainty and change is all around us, and effectively communicating as a leader means maintaining clarity in the midst of life’s uncertainty.

Listen to our full interview with Chris Westfall here:

http://podcast.criticalmassforbusiness.com/e/episode-1172-critical-mass-radio-show-december-5-2018-chris-westfall/

From small to medium­-sized businesses to large corporations – Lisa Caprelli helps guide businesses to achieve success and maintain relevance in our rapidly evolving world. A key aspect of her work is helping people understand how to use today’s technology to their advantage. Here are three takeaways from our time with Lisa Caprelli on Critical Mass Radio Show:

1. Develop a 360 degree perspective of your brand. When it comes to understanding your business as a whole, it is important to have a well-­rounded view as you build your strategy. This involves everything from the origin story of your brand to the current message framework that you are presenting to your consumers.

2 Embrace technology. In the digital age, it is easy to use technology to distract­­ or simply push away the social networking aspects of business and let someone else in your brand take the lead in this regard. However, when embraced, technology can be used to your advantage, and that of your brand. While on the show, Lisa Caprelli shared that it is in a business leader’s best interest to learn technology/social media techniques utilized by their team members/employees.

3. Balance your hats! Everyone wears different hats in life, Lisa Caprelli explained; these hats include aspects of life such as friends, family, career, connection and adventure. Keeping a grip on all of these life aspects is a balancing acts; one that is difficult but necessary to being happy from a holistic perspective. When you neglect an area of your life, everything will suffer as a result. Stay balanced.

Listen to our full interview with Lisa Caprelli here:

http://podcast.criticalmassforbusiness.com/e/episode-1171-critical-mass-radio-show-december-1-2018-lisa-caprelli/

Since 1977, Ocean Institute has been educating the community in in­ depth marine science, maritime history, and outdoor education programs. As a non­profit, they strive to maximize immersion, spark curiosity, and inspire a deep commitment to learning. President & CEO Dan Pingaro joined us to tell us more. Listen to our full interview with Dan Pingaro on Critical Mass Radio Show here:

1. Strategy is nothing without execution. Ocean Institute’s strategic plan goes hand in hand with the organization’s detailed operational plan. This structure allows the organization to effectively accomplish its vision by establishing overarching goals and then putting those core principles into practice operationally.

2. Ignorance is bliss; but only in the short term. While on the show, Dan Pingaro explained that the ocean faces serious risks if we do not take action, and that the health of the ocean directly correlates to the overall health of the planet. While we may not be seeing the effects right now, this blissful ignorance will soon come to an end as we experience the unintended consequences of our lack of awareness in this regard.

3. Provide your team with strategic support. When it comes to building and executing your strategic and operational plans, it is essential to provide your team with the necessary focused support and professional development at all levels in order to achieve optimal clarity as you move forward.

Listen to our full interview with Dan Pingaro here:

http://podcast.criticalmassforbusiness.com/e/episode-1170-critical-mass-radio-show-november-30-2018-dan-pingaro/

Authors Jennifer Rock and Michael Voss are back with a newly released sequel to their hit book B.S. Incorporated – Operation Clusterpuck. It follows the stories of unsung corporate heroes who are working to do the right thing for their work “family” in all situations. Jennifer and Michael joined us to tell us more about their new book. Here are three takeaways from our time with Jennifer Rock and Michael Voss on Critical Mass Radio Show:

1. How do you want to make your mark? While on the show, the authors of the B.S. Incorporated book series shared that legacy is one central theme in their books, adding that they hope that, in reading the books, the professional readership will reflect on the direction of their personal and professional lives. It is important to think carefully and planfully about the life and career you make for yourself. What do you want to be known for? What impact do you want to leave behind? Consider and reflect upon these questions at all stages of your career.

2. Success can come at a price. The interplay between one’s professional and personal lives as they build a career is inevitable ­­ but it can come at a price if not thought about deliberately. How do you want to live your personal and professional life? Where, and how, do you find the balance? Approach all aspects of your career growth with intention and serious consideration.

3. It is never too early to consider your legacy. Oftentimes, “legacy” has a connotation that leads it to be thought of as related to retirement, etc. However, this doesn’t have to be the case. While on Critical Mass Radio Show, our guests shared that we would all be well served to think about our legacy as early as possible. That way, we can approach every aspect of our career from a strategic standpoint, and not have any regrets looking back.

Listen to our full interview with Jennifer Rock and Michael Voss here:

http://podcast.criticalmassforbusiness.com/e/episode-1168-critical-mass-radio-show-november-28-2018-jennifer-rock-and-michael-voss/

Giving employees a boost in productivity rather than struggles can be hard to find. But look no further, there is indeed a formula to drive employee productivity! TeamKnit has been recognized in the top 20 most promising tools. Nick Panhwar is here to break down the formula to make your workplace environment more encouraging. Here are three takeaways from our time with Nick Panhwar on Critical Mass Radio Show:

1. The larger and more spread out an organization is, the more essential and the
more difficult productivity becomes. While on Critical Mass Radio Show, Nick Panhwar explained that in order to be successful, teams should have processes in place to ensure optimal productivity and communication between the various individuals and teams within a company. Productivity, at present, is not universally defined or measured, but it is essential for an organization to establish a clear, unified framework to measure progress in this regard.

2. There are four main pillars to productivity. The 4 Pillars, according to the TeamKnit philosophy, are communication, execution, knowledge and engagement. Nick shared on the show that when companies intentionally work to improve these four things, they will truly reach optimal levels of productivity.

3. Success doesn’t give you the lessons you need. Rather, your failures give you everything in terms of gaining lessons for how, and how not to, move your brand forward. However, with that said, you don’t need to make a costly mistake to learn something ­­ learning vicariously through the lessons of peers and mentors in your industry is effective as well in gaining valuable insights and providing direction. It is important to consider the value of a peer, as unlike “those who came before you”, they are running their businesses in the same changing times/reality as you are, so their perspectives are that much more relevant.

Listen to our full interview with Nick Panhwar here:

http://podcast.criticalmassforbusiness.com/e/episode-1169-critical-mass-radio-show-november-29-2018-nick-panhwar/

How efficient would it be to be able to grow and invest in your business rather than spending thousands on rent? Greg Dill, Commercial Mortgage Strategist, developed a unique and proven strategy that can get you the offers you need. Here are three takeaways from our time with Greg Dill on Critical Mass Radio Show:

1. Invest in generational wealth. As a hard asset, owning a building is one way of investing of your financial future, regardless of your business decisions. If you plan ahead in this regard, there are endless possibilities; as you increase the value of the building, this commercial real estate investment can benefit you financially whether you sell the business, sell the building, or both.

2. Do your homework. Ensure that you are investing in a deep knowledge of your client from the get-­go. Take the time to truly understand the project, client, and business at hand, so you can devise an effective plan to put in place. Seek to move your client in the right direction, regardless of the ultimate transaction/end result.

3. Doing the right thing is ALWAYS the right thing. While on Critical Mass Radio Show, Greg Dill shared his belief in “deal karma” ­ meaning that you should ALWAYS treat people right, regardless of whether it plays out in this immediate transaction. Always help someone out if you have the capacity to, and you will ultimately reap the rewards.

Listen to our full interview with Greg Dill on Critical Mass Radio Show here:

http://podcast.criticalmassforbusiness.com/e/episode-1164-critical-mass-radio-show-november-15-2018-greg-dill/

A person’s success isn’t the result of superhuman feats. It’s the outcome of doing the things anyone can do – though most of us just don’t. A key motive can be surrounding yourself with the right people. Leo Bottary , Author of What Anyone Can Do: How Surrounding Yourself with the Right People Will Drive Change, Opportunity, and Personal Growth , joined us to share how. Here are three takeaways from our time with Leo Bottary on Critical Mass Radio Show:

1. You CAN do it. According to Leo Bottary, the truth is that the things that will change our lives are things that ANYONE can do. However, most of us never do these things, or don’t follow through, even though we know they will help. It is essential to be disciplined with your personal growth, and surround yourself with people who are doing the same, and will inspire you and hold you accountable.

2. Surround yourself with good people. Successful people surround themselves with
people striving for similar goals, and anyone can make the intentional choice to surround themselves with good people if they so desire. Doing so will help make your dreams a reality through the influence, accountability, and pay-­it­-forward mentality of a high­-quality circle. Be vulnerable and listen to people, and watch your personal development roadmap unfold. As a leader, it is crucial to commit yourself to becoming the best version of yourself, so you can help others become their best selves as well.

3. Words matter. What you say can have a powerful impact, for better or for worse. They can empower, or they can destroy. With that in mind, choose wisely, both in terms of the words you speak to others, as well as your own inner dialogue.

Listen to our full interview with Leo Bottary on Critical Mass Radio Show here:

http://podcast.criticalmassforbusiness.com/e/episode-1166-critical-mass-radio-show-november-15-2018-leo-bottary/