Critical Mass®
Book Series


Ric latest book Killing Cats Can Lead to Rats: Mitigating the Unintended Consequences of Business Decisions takes and in depth look at how strategic business decisions can go wrong. Ric explores research done by Dr. Willam Merton, known as one of the fathers of modern sociology, who studied large scale social systems. Ric details the 3 types of unintended consequences, the 5 causes and his ground-breaking 6-Step SECURE Model to help avoid, reduce or mitigate the negative effects of unintended consequences on a business.

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Ric is one of the nation’s foremost experts on CEO Peer Groups® and author of Critical Mass The 10 Explosive Powers of CEO Peer Groups, the first ever book written about the value of CEO Peer Groups®.

This book has been called “the definitive guidebook to the CEO Peer Group experience”; it is a well-structured and easy to read book about how professionally facilitated CEO Peer Groups® can transform your business and unlock the true potential and value of your company. It shows you how to build an army around you and develop your own personal guidance system, just like some of the most famous CEO’s in history.

While covering the history of CEO advisory groups and possible alternatives for CEOs, the emphasis is on the value that participants can expect from participation in a CEO Peer Group®.  This book has been very well received and it is now in its 6th printing, it and Ric’s second book are available on Amazon as  hard copy versions, Kindle versions and paperback version.

Ric has also authored his second book, Critical Mass The Power of CEO Guiding Principles now in it’s third release with over 130 business leaders sharing their core philosophies for building and maintaining the culture within their companies.

the power of ceo guiding principles

Critical Mass: The Power of CEO Guiding Principles III

Richard Franzi had the opportunity to interview hundreds of business owners and CEOs through his weekly radio show Critical Mass Radio Show. He has gained access to some of the most innovative and important minds in Orange County, CA, such as Cynthia Graff, CEO of Lindora Clinic and Dennis Kuhl, Chairman of Angels Baseball.

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the 10 explosive powers of ceo peer groups

Critical Mass: The 10 Explosive Powers of CEO PEER GROUPS

CRITICAL MASS: The 10 Explosive Powers of CEO PEER GROUPS is the definitive book on how professionally facilitated CEO PEER GROUPS can transform your business. This book shows you how to unlock the true potential and value of your company. Find out how to build an army around you and develop your own personal guidance system.

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Critical Mass® White Papers

Ric and Critical Mass for Business periodically release deeply researched white papers written for our middle market CEOs to help them make better decisions. Ric strongly believes in the power of collaborative decision making and provides these white papers free of charge to help CEOs learn from his research projects.

This organic, internally developed research builds on the latest thinking in the field of peer learning, and is offered in its unabridged, original format in order to offer direct access to the detailed research underpinning the paper. Ric and his team also create shorter e-books and one-page summaries to make the information more accessable. Ric uses them as speaking topics to help give a broader audience the ability to benefit from his research on the power of peer learning.

Learn more about the power of peer learning and how CEO Peer Groups® can improve the performance of your business by clicking on the white paper links below:

The Six Simple Secrets of Successful CEOs

The following are the six simple secrets used by the members of the Critical Mass® CEO Peer Group Community to lead and grow their firms. This reference list contains the intellectual property that forms the foundation for the theories, concepts and best practices of our CEO Peer Groups®. These concepts have been curated from hundreds of books, articles and videos, screened by Richard Franzi to help community members build companies with a lasting competitive advantage; an empowered workforce capable of delivering consistent business results and performance.

The Lonely Island: The Effect of Peer Isolation on Top Executive Performance

How can the CEO who rarely finds himself without the eager attention of direct reports and employees feel lonely? The successful CEO, constantly surrounded by intelligent minds willing to offer sensible advice and favor-seekers relentlessly flattering him, is seldom physically alone.

Groupthink is Communicable Disease. Is Your Firm Infected?

It is a well-known fact that sound decision-making is the bedrock from which any business will progress, regardless of its size or history. A top executive’s ability to arrive at consistently appropriate decisions is intrinsically tied to the potency of the decision making process within the firm.

Killing Cats Leads to Rats: How the Unintended Consequences of Your Decisions Can Undermine Employee Confidence and Impact Performance.

There are many challenges facing CEOs that they are expected to effectively handle and efficiently control, inability to properly address these challenges casts doubt on the CEO’s ability to lead the organization.

Toddlers and Chimps Do It: The Effect Peer Learning Has on the Ability of Top Executives to Make Better Decisions

Globalization and rapid advances in technology have opened up new opportunities and challenges for businesses of all sizes. Bestowed with the responsibility of meeting the ever increasing demands of customers, employees, investors, partners, and the general public at large, top executives must make nothing but the best decisions.

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