“These Killer Concepts Will Drive A Killer Business”, Insights from Jeff Leitman, CEO of Killer Concepts, on The Critical Mass Radio Show

September 11th, 2019 by Richard (Ric) Franzi, MBA

From unique phone chargers to portable batteries, there is a wide variety of cellphone accessories. One in particular you may have seen in stores or near the checkout counters are the small suction cup piggies for phones. We have Jeff Leitman from Killer Concepts on the Critical Mass Radio Show and Podcast to share some of the philosophies of Killer Concepts as well as provide us on inside look into the strategies of the business.

1.Become customer-centric.Focus your messaging with the idea that your customer is the end user. Look inwardly at what you are trying to deliver. Focus on your packaging, look at your competitors packaging, do research and find a way to strategically market and relay your product to users, and lastly focus on how to effectively communicate the message of what your product is, how it works, and why consumers should buy it. Keeping your customers as the top priority will ensure the success for your business and will demonstrate the authenticity of your brand as well as your product.

2.Stay busy. Stay relevant. When you find that your product or service is doing exceedingly well in your space, it becomes easy to recline and let the product do the work. However, in business, which is a competitive market in itself, it is also easy to become irrelevant. By keeping busy and continuously working on projects it keeps your brand relevant and also opens up an opportunity to keep jobs consistently available. Staying busy is a positive strategy on multiple levels.

3.Keep your employees happy but focused. As brought up many times on the Critical Mass Radio Show, employees are a huge piece to a successful business. However, in any business it is very difficult to succeed alone. Therefore, with the employees that you do currently have that are working hard to see your vision through, it is so important to make sure that your employees are taken care of to the best of your ability. If employees feel as though they are not valued then will put less value in your brand and just come to work for a paycheck or not even come to work at all. Therefore, maintaining a positive relationship between yourself as the executive figure and the employees that oversee day-to-day operations is crucial to the life and success of your business.


Listen to our full interview with Jeff Leitman here:


Leave a Reply

Please enter your information below to have access to our whitepapers. Once the page reloads scroll down to find the whitepapers. You will also be included in our weekly radio show newsletter allowing you to be informed our guest interviews.