“Key Words are the Key to Success”, Insights from Angelo Ponzi, of the Ponzi Group and Steve Pitchford, of Search Optimizers, on the Critical Mass Radio Show

September 1st, 2019 by Richard (Ric) Franzi, MBA



Content is King, especially when it comes to digital marketing. So how can you use that content to target your customers (prospects) to generate leads and sales? Angelo Ponzi of the Ponzi Group and Steve Pitchford of Search Optimizers join us on the Critical Mass Radio Show to tell us how to utilize a fun and interactive approach in order to leave a digital footprint and benefit from digital strategies.

1. Content drives ranking, which drives traffic, which drives sales. Having a strong content strategy whether you are a small, medium, or large size business is important because it helps you to realize how your customers’ absorb and process your content. It is not enough to pump out random content relating to your business, you need to understand the type of content that generates a reaction from your clients and potential prospects in order to generate the right traffic into your business, and ultimately expand and grow the opportunities . Deliver the right content at the right time to make sure you are driving the right call to action from your consumers.

2.Have visibility on search engines and a strong content strategy. This allows for you to identify how consumers and potential prospects are searching for your product or service. The key words that generate the most traffic to your website are the words that need to be bound into your content strategy and by doing this will increase the amount of recognition, opportunities, and clients that your business gets on a daily basis. It is also important to see how long people are staying on your websites. You can increase the longevity of visitors through interactive and engaging elements embedded into your websites. This can be strengthened with the right key words.

3.Voice searches is driving a lot of change. People are not as dependent on keys words as they used to be and even though they are still important to optimizing your business during a search, people are using natural language such as who, what, when, where, why, and how, during their searches and asking real questions through voice searches. With voice searches, it does not take someone to a physical website it provides them with a voiced response which will ultimately lead to a single conclusion but will narrow the conclusions based on how strong the search optimizers are for a particular site and how often key words are used to find a particular site.

Listen to our full interview with Angelo Ponzi and Steve Pitchford, on the Critical Mass Radio Show here:


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