“Coaches Are Better Than Managers”,Insights from Bill Eckstrom & Sarah Wirth, Authors of The Coaching Effect, on the Critical Mass Radio Show

September 17th, 2019 by Richard (Ric) Franzi, MBA


Whether it be sports or lessons, having the right coach can be the key to unlocking your true potential. Authors Bill Eckstrom and Sarah Wirth’s latest book, The Coaching Effect, helps leaders at all levels understand the necessity of challenging people and creating a high growth organization. They join us on the Critical Mass Radio Show for more.

1.Coaches get the best results and initiate growth. According to Bill Eckstrom, coaches have the greatest impact on performance. High-level leaders such as managers and executives need to behave more like coaches in order to get the best out of their team and drive up performance as well as success. The best coaches and leaders have a great understanding of the play-by plays of the company as well as the team in which they are managing. Coaches over managers, have a positive connotation and break down the barrier between the managers and employees, which in turn, creates a work atmosphere that is built upon trust and a form of leadership that is structured by strategy rather than status.

2.Get out of your comfort zone. This can happen either voluntarily or non-voluntarily. Either way it forces you into new and different situations that allows for the ability to adapt and deal with new business situations. According to Sarah Wirth’s research, people tend to grow the most when they are outside of their comfort zones. This also relates to entrepreneurs and business owners on multiple levels, seeing as how people in business and entrepreneurs are forced into new and different situations constantly and are always asked to make decisions based on new scenarios. The people willing to take on new situations with a positive perspective are the ones who are going to grow the most, and are more likely to achieve success and find more opportunities.

3.The concept of discomfort does not always lead to happy employees. Discomfort according to Bill Eckstrom’s and Sarah Wirth’s research, is when the most growth occurs. Contradictory to what we hear from numerous CEOs about maintaining happy employees, happy employees alone are not always the best producers of successful work. The best coaches and leaders are the ones that push and challenge their team. The concepts of trust and discomfort go hand in hand because as we all know uncomfortable situations are not the easiest places to be in, but when in a business setting and being lead by your boss, or coach, whom you trust, you as the employee are more likely to be unhappy about the situation, but are also more likely to follow your coach into uncomfortable situations and come out successful.

 Listen to our full interview with Bill Eckstrom & Sarah Wirth on the Critical Mass Radio Show here:


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