Will Robots Pay Back? Insights from Author Lisa Anderson on Critical Mass Radio Show

June 4th, 2018 by Richard (Ric) Franzi, MBA

From self-­driving cars to automatic machines, technology is taking over much of society. But should robots be viewed as the ultimatum? Lisa Anderson, author of Will Robots Pay Back?  joined us to share her perspective. Here are three takeaways from our time with Lisa Anderson on Critical Mass Radio Show:

1. Levels of complexity can also be drivers of value. While on the show, Lisa Anderson discussed that running a successful manufacturing business is challenging, but that finding a way to provide superior value and service can be a key way to differentiate yourself in the market. Manufacturing is about more than just the product; it is about the entire customer experience. Finding a way to provide quicker, better service can help you outpace your competition and be successful in the market.

2. You don’t have to be a large company to capitalize on new technology. Rather, technology is pushing its way into companies of all sizes. Successfully utilizing these tools is not about the size of your company but how you customize technological tools and platforms to leverage your business. Technology in and of itself will not solve problems; it all depends on the application of these resources.

3. Information and data are not the same thing. Making intelligent decisions is not about the data itself, but about interpreting this data. Lisa Anderson advised that companies should invest in technology in the most strategic areas of their business, and areas that are most related to driving profits. Internet can help bring different pieces of data so you can strategically predict things such as customer demand, and how to get the right product in the right place at the right time, at the least cost.

Listen to our full interview with Lisa Anderson here:



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