What Every CEO Needs to Know About Digital Marketing, by Rieva Lesonsky, CEO of Gro Biz Media

February 19th, 2016 by Richard (Ric) Franzi, MBA

This week, I invited Rieva Lesonsky to speak to our listeners about her work as CEO of Gro Biz Media. Here are three beneficial media marketing strategies Rieva shared with me on Critical Mass Radio Show:

1. Ensure that your company’s website is optimized for mobile. In the digital age, mobile communication is the first line of communication, so ensure that your content can be presented on all devices and systems. Test your website on an iPhone, and check Internet platforms such as Chrome, Safari, Mozilla Firefox, and the new Microsoft Edge. If people cannot see your content, they simply won’t read it, and oftentimes will abandon the transaction all together. The consumer is looking for what they are looking for; if your message is not presented clearly on their device, the message will not get across.

2. Content marketing reassures consumers that you are doing more than simply trying to sell them something; it also helps keep the company current. Consumers are reassured of a company’s validity when they see a post from two days ago, rather than two years. Along with keeping the business current, content shows that a company is invested in educating consumers, and promoting their success, by providing information that is relevant to the field. Use content to help your company develop a unique voice in the industry.

3. Not all content needs to be original. While you cannot credit someone else’s content as your own, you can refer consumers to external information via a link. This is referred to as curated content. Seeking out information and introducing it on your company’s website in this way will further engage consumers, and help keep your website fresh. Customers value content event if they do not read it; it all boils down to the reassuring notion that a company that is actively engaging the individuals it works with and serves.

Listen to our full interview with Rieva Lesonsky below:

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