Having compelling content, or that one eye-catching line, is crucial for business leaders to attract consumers. Mitchell Levy and his team at AHAthat make it easy for companies to easily create that “Aha” moment. He joined us to share how his expertise is turning executives into recognized thought leaders. Here are three takeaways from our time with Mitchell Levy on Critical Mass Radio Show:
1. Create an asset and market it effectively. Writing a book is a strategic way for a business/thought leader to demonstrate expertise in a certain area. However, simply publishing the book is not enough. Don’t spend all your time creating an asset without taking the time to use it to your advantage through marketing efforts. Focus on gaining credibility in the eyes of your prospects by identifying their pain points and connecting with them by effectively marketing your content. We live in a second soundbite economy. Make your message count by strategically communicating it to your prospects.
2. We all have expertise inside of us. Life is about time and money, so invest what you can in finding and sharing your expertise with your target audience. We don’t buy from nameless, faceless companies; we buy from individuals who represent a brand. Work to find your AHA messages the ideas that differentiate you as a thought leader and define your brand and take the time to share them with your key audiences. Pull out the genius inside of you and share it.
3. Business is all about trust. In order to develop a positive brand image for your company, it is essential to build trust with your consumers/clients in who you are and what your company is all about. Trust is generated by vulnerability and integrity. If your company is not a good fit for a client or customer, be honest and recommend an alternative. It is also important to trust your employees and allow them to explore what the company brand means to them. Let your team have their own brand an approach. When happy employees share who they are and what they do with their networks, their community will respond, which will result in increased brand awareness.
Listen to our full interview with Mitchell Levy here: