Ric's Blog

“Focus on the Business “, Insights from Matt Rossetti, CEO of Rossetti on The Critical Mass Radio Show

September 25th, 2019 by Richard (Ric) Franzi, MBA

“Rossetti is a place where they design experiences and generate value.” More specifically, experiences that enrich people’s lives by providing fresh and inventive content, and as we all know content is king! Value that is tangible and relatable whether it be physically or financially, and even emotionally. The authenticity of their brand, as well as, […]

“Think of the “Why” before the “How”, Insights from Ron Johnsey, CEO of ThinkWhy LLC on the Critical Mass Radio Show

September 22nd, 2019 by Richard (Ric) Franzi, MBA

Ron Johnsey is the founder and chief executive officer of ThinkWhy LLC, a SaaS start up focused on a new solution in the labor market space. Ron is a true visionary by the EOS definition, and previously built and successfully exited from another SaaS company, Axiometrics, one that he started and was CEO of for […]

“Coaches Are Better Than Managers”,Insights from Bill Eckstrom & Sarah Wirth, Authors of The Coaching Effect, on the Critical Mass Radio Show

September 17th, 2019 by Richard (Ric) Franzi, MBA

  Whether it be sports or lessons, having the right coach can be the key to unlocking your true potential. Authors Bill Eckstrom and Sarah Wirth’s latest book, The Coaching Effect, helps leaders at all levels understand the necessity of challenging people and creating a high growth organization. They join us on the Critical Mass […]

“These Killer Concepts Will Drive A Killer Business”, Insights from Jeff Leitman, CEO of Killer Concepts, on The Critical Mass Radio Show

September 11th, 2019 by Richard (Ric) Franzi, MBA

From unique phone chargers to portable batteries, there is a wide variety of cellphone accessories. One in particular you may have seen in stores or near the checkout counters are the small suction cup piggies for phones. We have Jeff Leitman from Killer Concepts on the Critical Mass Radio Show and Podcast to share some […]

“The Good Will of Goodwill,” Insights from Nicole Suydam, President and CEO of Goodwill of Orange County on the Critical Mass Radio Show

September 6th, 2019 by Richard (Ric) Franzi, MBA

Goodwill helps people who are facing barriers to find and keeps jobs, which provide purpose, pride, and dignity. Not only do they serve thousands of children and adults every year, but they also provide services to help people achieve the highest level of independence. Nicole Suydam, President and CEO of Goodwill of Orange County joins […]

“Leaders Are Readers”, Insights from Pat Burns, Co-founder of the OC Children’s Book Festival on the Critical Mass Radio Show

September 6th, 2019 by Richard (Ric) Franzi, MBA

Books offer endless visions and dreams, individually different to each reader. Reading can be the secret to a happy and successful life for people of all ages. That’s why the OC Children’s Book Festival is looking to take people on an adventure of exploration. Co-founder and executive director Pat Burns joins us on the Critical […]

“Key Words are the Key to Success”, Insights from Angelo Ponzi, of the Ponzi Group and Steve Pitchford, of Search Optimizers, on the Critical Mass Radio Show

September 1st, 2019 by Richard (Ric) Franzi, MBA

    Content is King, especially when it comes to digital marketing. So how can you use that content to target your customers (prospects) to generate leads and sales? Angelo Ponzi of the Ponzi Group and Steve Pitchford of Search Optimizers join us on the Critical Mass Radio Show to tell us how to utilize […]

“MOMS Include Dads and Any Other Version of a Parent “, Insights from Dave Lugo, COO of MOMS Orange County and Sara Piccollo, Vice President of Global Head of Inclusion and Diversity

August 31st, 2019 by Richard (Ric) Franzi, MBA

MOMS Orange County was formed 26 years ago in response to a crisis in access to prenatal healthcare for low income, and at risk women. Today they serve thousands of families bringing them the support they truly need. Happening right now, they’re accepting nominations for their 2020 Champion for Babies and Families award. Dave Lugo, […]

” Here is the BluePRINT for a Successful Company”,Insights from Colleen Howes, CEO of SABP Print Solutions on the Critical Mass Radio Show

August 30th, 2019 by Richard (Ric) Franzi, MBA

    Serving Southern California since 1946, SABP Print Solutions has remained a family owned business with a reputation for customer service, integrity, and fast action. The President of SABP Print Solutions, Colleen Howes, joins us on the Critical Mass Radio Show to discuss her company’s history as part of our Summer Series, Fast Growth: […]

” Digital Enhancements Are Not Just For Photos”, Insights from Tony Saldanha, Author of “Why Digital Transformations Fail” on the Critical Mass Radio Show

August 28th, 2019 by Richard (Ric) Franzi, MBA

  In a world where everything is digital, using it to your advantage can come with great benefits, but not all prosper those benefits. The key reason company’s fail at digital transformations is because they do not undertake a focused discipline approach. Author of “Why Digital Transformations Fail”, Tony Saldanha joins us on the Critical […]

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