Transform Your Business Through Video Marketing! Insights from Sam Nelson of Website Muscle on Critical Mass Radio Show

November 12th, 2018 by Richard (Ric) Franzi, MBA

Video marketing is a proven strategy that can dramatically improve your online rankings, social media engagement, rates, and sales. Transforming your business with video marketing is easier than you think with the Website Muscle team! Here are three takeaways from our time with Sam Nelson on Critical Mass Radio Show:

1. Define your marketing message. When it comes to your website, it is important to tell the story of who your company is, who your customer is, and how these two things work together. Your website itself isn’t the marketing message; you need to define your message first, and develop an intentional messaging strategy accordingly.

2. Step back and be strategic. It is not always about having “more” customers, but rather, finding your best, most profitable customers­­those who truly get value out of your services. However, finding your ideal customer base requires strategic thought. Don’t get caught up in the day to day operations; take time to step away from your brand so you can truly define it and build it.

3. Your customer experience is your brand. Finding individuals to work for your brand can sometimes be a matter of finding a needle in a haystack. Not only do you need to find someone who can do the necessary work, but also someone who understands the brand culture and can represent the brand in everything they do. At the end of the day, you are a customer service company, regardless of what specific service you offer your clients.

Listen to our full interview with Sam Nelson here:

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