The Future of Tech is Female: Insights from Author Doug Branson on Critical Mass Radio Show

November 12th, 2018 by Richard (Ric) Franzi, MBA

Women face obstacles in all industries, from the entry level to C­-Suite. Any industry looking to fix its gender bias has to stop giving itself a free pass or hiding behind stated intentions that have no practical application. It’s time to evaluate and then adopt procedures and programs to hire and support women. Here are three takeaways from our time with Doug Branson on Critical Mass Radio Show here:

1. Organizational diversity will benefit your business. While on Critical Mass Radio Show, Doug Branson discussed the negative impact of group think ­­ when individuals feel unable to express their personal perspectives in the face of a seemingly unanimous collective. Doug explained that by increasing organizational diversity, including gender diversity, in the workplace, organizations will benefit from a wider range of ideas and perspectives.

2. Treat everyone equally, and with dignity and respect. There is still a long way to go when it comes to workplace equality, with many industries ­ such as finance and transportation ­ still overwhelmingly male-­dominated. In order to change this, it is crucial to be self-­aware of our own biases and choices we make in our business decisions, in order to ensure that we are truly being fair and providing equal opportunities to every individual who qualifies.

3. If you want to write a book, work on it every day. Doug shared that one tip he has for becoming an author is to simply work on writing every day. In addition to that, he suggests engaging in every opportunity to gain knowledge and insight, whether it be in the form of a symposium, course, seminar, etc. Work on your craft, and keep your brain sharp, and you will be one step closer to your authorship goals.

Listen to our full interview with Doug Branson here:

http://podcast.criticalmassforbusiness.com/e/episode-1162-critical-mass-radio-show-november-9-2018-doug-branson/

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