Personal Branding by Leonard Kim: Why It’s Important and What it Could Mean for Your Business.

March 14th, 2016 by Richard (Ric) Franzi, MBA

On March 8th, 2016, I had Leonard Kim, managing partner at Influence Tree, on the Critical Mass Radio Show. During our interview, Leonard discussed his work helping business professionals in personal branding, and building a recognition online. Here are three takeaways from my time with Leonard on the Critical Mass Radio Show:


1. Take time to develop your unique brand. Focus on something that you have expertise in. Visualize yourself in 10, 20, or 30 years, and make sure you are investing in something meaningful that will fulfill you down the line. Another option is to utilize your network, requesting insight into what others see to be your strengths. Identify the common thread among these strengths, and combine them to develop your unique personal brand. Allocating time for this purpose, if done strategically, is a worthwhile investment which may end up paying huge dividends in time.

2. Don’t make your niche too narrow. If you are too specific, you may be limiting yourself to a small network. To expand upon your personal brand and network, go a niche higher, broadening your expertise so it applies to a wider group of people. Having a more diverse presence behind you will attract a bigger audience that may benefit from what you have to offer, even if they don’t know it at first.

3. Focus on building relationships with your connections, rather than going for a cold pitch. People do not want to be pitched to all the time; they want someone who they are able to develop a friendship with, with mutual respect. Instead of the cold pitch, get to know your network on a more meaningful level.

For more information on Leonard Kim and his work with Influence Tree, visit

Listen to our full interview with Leonard below:


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